Musk, the CEO of Tesla, said late Thursday that the company would begin building its much-delayed electric pickup truck, the Cybertruck, in the first quarter of next year, along with a slew of other innovative goods. The truck, which features an angular design and a stainless-steel skin that distinguishes it from traditional pickups, has been delayed following an inauspicious unveiling in 2019, during which a designer lobbed a metal ball at a window in what was supposed to be a demonstration of the vehicle’s toughness was thrown out the window.
“We are going to shatter the window again,” Mr. Musk quipped on Thursday as a Cybertruck rolled onstage at a lavish “Cyber Rodeo” arranged by Tesla in Austin, Texas, to show off the company’s new plant in the state capital. A black cowboy hat adorned Mr. Musk’s head as he spoke about the vehicle. “We can’t wait to construct this here,” Mr. Musk said of the truck. “We apologise for the inconvenience. “However, you’re going to have this next year, and it’s going to be just fantastic.”
Elon Musk has a long history of promising items that either fail to materialise or do not materialise at all. However, his timeframe for the Cybertruck is more specific than the one he provided to investors in January, when he said that delivery in 2023 was “very probable.” Due to the delays in the production of the Cybertruck, competitors have been able to enter the market with pickups, which are one of the most popular kinds of vehicles in the United States.
Earlier this summer, Ford Motor Company is slated to begin shipping the Lightning, a battery-powered version of its F-150 pickup truck. Despite the positive response to Rivian’s electric pickup, which went on sale late last year, the business has had difficulty scaling up manufacturing, which is a frequent challenge for new auto companies.
Tesla invited around 15,000 people to the Cyber Rodeo, which Mr. Musk referred to as the “largest party on the planet” in his trademark hyperbolic style. According to him, the plant is the equivalent of three Pentagons in size.
Local schools were closed early so that parents could escape the traffic congestion created by the large number of people that came to the event, according to the news station KXAN. Among the visitors was actor Harrison Ford, who was in attendance. Tesla arranged a line of red, white, and blue automobiles in a pattern that resembled the state flag of Texas. The facility is a part of Tesla’s worldwide growth, which also includes a recently built plant in the vicinity of Berlin. The additional assembly lines, which will be combined with an existing facility in Shanghai, might aid the business in replicating its success seen in 2021, when it almost quadrupled sales to over one million cars, outperforming all other major automakers in the process.